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"Since introducing Recipe 21 five years ago, we've had buy-in across the board—from quality- and value-seeking consumers to bar managers stocking their well with something of higher quality.
Tatar believes Recipe 21's success can be attributed to its simple but effective business plan: offer a portfolio of products offering exceptional quality and great taste that meets the needs of its customers.
"We've seen that mediocre well spirits just won't cut it for this crowd.
When it comes to their drink of choice, our young adult customers expect, or rather demand, quality and affordability." Tatar believes it all comes down to a quality-to-price ratio: And how do you measure quality? When you order a well drink from the bar and it's a palate pleaser, you know you're on the right track.
Today's average 21-something won't give a second thought to brand advertising if doesn't come with social proof.
"When young consumers discover affordable spirits that taste good—in the well or displayed on the bar—word gets around," said Spillman.
Thanks to a dramatic 45 percent sales increase since 2016, the brand is now seeking distributors in new markets across the country.
Produced by Li Destri Spirits, the Recipe 21 line now includes: Premium Vodka; Orange, Grape and Cherry vodkas; London Dry Gin; Silver Tequila; Blended Whiskey; White Rum; Triple Sec and Peach Schnapps.
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The Delaware Coalition Against Domestic Violence (DCADV) is the statewide, nonprofit coalition of agencies and individuals working to stop domestic violence in Delaware.
We work in partnership with direct service providers, government officials, and business and community partners to promote equality in relationships as we strive to alter the social conditions that allow violence and abuse to occur. As your statewide domestic violence coalition, we are strengthened by the support and generosity of the Delaware Community!
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